Different By Design
After many years as a financial advisor, I decided to create a different type of investment management firm: an independent company that wasn't controlled by or beholden to a bureaucratic sales organization; a firm with the freedom to break free of the stale conventional wisdom about investing; a business that managed money in a transparent way at a fair price. In an industry of sameness and cliches, Golden Bay truly stands apart:
First, the overwhelming majority of our clients' assets (more than 90%) are invested in low-cost, tax-efficient index funds (i.e., “(exchange-traded funds (“ETFs”))”. By getting out of the business of trying to "beat the market", a goal few if any achieve with consistency, we are free to focus on making sure our clients are invested in the right mix of asset classes, according to the time frame over which the investments will be used.
Second, Golden Bay is singularly committed to managing the assets our clients entrust to us. Unlike most of our competitors, we don't sell anything. We don't sell proprietary products. We don't sell insurance. We don't sell annuities. We don't have sales targets. We don't pay for referrals or get paid for making referrals. All we do is manage money in the most transparent, straightforward way possible.
Third, we charge our clients one flat fee based on assets under management, a fee that is well below the so-called industry standard of 1%.
$140M
assets under management*
100%
100% privately owned by the company’s founder
97%
approximately 97% client retention rate*
EST. 2013
a well-established and reputable U.S. wealth management firm
4
number of generations within one family who have been Golden Bay clients
*As of December 31, 2020.